Confidential proposal · May 2026
Orases × YouthWell NH

A mental health companion for every young person in New Hampshire.

Phase 1 scope and feature proposal for the YouthWell progressive web app.

YouthWell NH is building a privacy-first, youth-centered mental health support app for New Hampshire youth ages 11-18+, their parents, and the educators who work alongside them. This document outlines what Orases proposes to build in Phase 1 — the core experience that demonstrates value, earns trust, and supports YouthWell's fundraising and community rollout.

Read the proposal ↓

Ten sections covering the problem, solution, three platforms, feature scope, content partners, and open questions.

The proposal in five lines.

  • What this is. A progressive web app (PWA) — accessible via any browser, installable to any home screen, no app store required — serving New Hampshire youth ages 11-18+, their parents and caregivers, and educators and youth-serving professionals across the state.
  • What it does. Delivers mood tracking, journaling, coping tools, gamification, and a geo-located NH resource directory to youth. Provides parents with tailored guidance and optional (youth-consented) visibility into their child's wellness. Gives educators classroom-ready tools, trusted-person connections, and community event listings.
  • What it does not do. Provide clinical therapy, counseling, or medical advice. Host peer-to-peer chat or social features. Use an AI chatbot. Collect data it doesn't need — no upfront profiling, no mandatory check-ins, no ads.
  • Phase 1 focus. Core youth experience (check-in, journal, coping tools, gamification, resource directory, crisis safety net), parent platform, educator platform, COPPA-compliant age tiers, and PWA infrastructure including push notifications. All content sourced from vetted partner organizations — YouthWell curates, never creates from scratch.
  • Open decisions. Six items that require client input before final scoping: AI personalization framing, keyword alert parent notification protocol, peer support deferred scope, GYAC active role definition, 7-year content partner identity, and virtual pet feature inclusion in Phase 1.

New Hampshire youth have the tools. They don't have a home for them.

Rates of anxiety, depression, and crisis-level distress among New Hampshire youth have grown consistently over the past decade. Resources exist — hotlines, therapists, school counselors, community programs — but they are scattered, inconsistently accessible, and designed for a generation that didn't grow up with a phone in their pocket.

The young people who need help most are often the least likely to ask for it. The parents trying to support them often don't know what to say or where to point. The educators who see them every day lack quick-reference tools designed for the school environment.

41%
of LGBTQ+ youth seriously considered suicide in the past year.
1 in 4
Gen Z youth identify as LGBTQ+ — the largest share of any generation.
3
distinct audiences with distinct needs: youth, parents, and educators — each underserved by existing tools.

YouthWell NH's answer is not another hotline or another pamphlet. It is a comfort companion in your pocket — always available, never judgmental, and built with the young person as the hero of the story.

A privacy-first mental health companion, built as a PWA.

YouthWell is a progressive web app — a single codebase that works like a native app on iOS and Android, installs to the home screen, supports push notifications, and requires no app store download. One link, shared by a school, a counselor, or a trusted adult, reaches any young person on any device.

How content reaches users

YouthWell does not create original content. It is a curated aggregator: the platform surfaces, organizes, and personalizes content from vetted partner organizations. Three integration types make this work:

  • Deep Link

    A direct route from YouthWell into a partner's specific resource page, bypassing their home page navigation. The user stays in context, never hunts through an unfamiliar website. No licensing required.

  • Content Feed

    Partner content — articles, exercises, audio, video — delivered inside the YouthWell app via API or licensing agreement. The experience stays native; the content comes from the partner's library. Requires a content agreement or API access.

  • API Integration

    Real-time data exchange with a partner system. Used for crisis resources (988, Crisis Text Line, Trevor Project) and for School Pulse's school-specific content. The most integrated option; reserved for partners with documented APIs and active partnership programs.

Content integrity

No scraped directories. No Google results. No ads. Every resource in the directory is manually verified — license or accreditation confirmed, physical address and phone number checked, website authenticated. Users can flag suspicious resources from within the app, and YouthWell runs periodic link-health checks. The app also teaches users (especially parents) how to identify treatment brokers and predatory mental health advertisers.

One app. Three distinct experiences.

Youth, parents, and educators have fundamentally different needs and different relationships with the same young person. YouthWell serves all three from a shared infrastructure, but each platform is designed as a distinct experience.

Youth Platform

Ages 11–18+

The core experience. Mood tracking, journaling, coping tools, gamification, content discovery, and a geo-located NH resource directory. Designed to feel like a comfort companion — not a clinical tool or a homework assignment. Youth is always the hero of the story.

Parent / Caregiver Platform

Caregivers of any age

Tailored guidance on how to support a young person. Access to their child's check-in data only if the youth opts in (13+). Full visibility required for under-13 per COPPA. Resources tuned to specific challenges. A possible future phase includes parent-to-parent community features.

Educator Platform

Teachers, counselors, youth workers

Classroom-ready lessons, conversation guides, quick-reference tools for the school day, community event listings, and a local resource directory. Trusted-person connections — a youth can share their YouthWell activity with a specific educator or counselor they choose.


The keyword safety net

Journal entries and typed input are scanned for terms associated with crisis, self-harm, or abuse. When concerning language is detected, the app surfaces in-app crisis resources immediately — without interrupting the experience or requiring a check-in gate. Tier 4 content (suicidal ideation, self-harm, abuse disclosure) triggers the full safety net: in-app resources, 988, Crisis Text Line, and The Trevor Project for LGBTQ+ youth.

Whether the keyword alert also notifies a parent or trusted adult — particularly for the 13-17 age tier — is an open client decision. See Open Questions.

Three tiers. Different rules for data, privacy, and parental access.

Youth privacy and parental oversight exist in direct tension. The three age tiers resolve that tension differently depending on the young person's developmental stage and the legal requirements in place.

Tier 1 · Ages 11–12

COPPA-governed

Parental consent required to create an account. Parents have full visibility into check-in data, mood trends, and journal entries. Content is restricted to age-appropriate Tier 1-2 categories. Limited privacy controls for the youth. LGBTQ+-affirming resources display generically in the parent view.

Tier 2 · Ages 13–17

Youth-controlled sharing

Parental consent still required to create an account. The youth controls what data is shared with parents — mood, journal, and one-time shares are each independently toggled. A youth can share specific activity with a chosen trusted adult (educator, counselor) without sharing everything with a parent.

Tier 3 · Ages 18+

Full privacy

No parental access required or available. The young adult controls all data. Parental features are hidden from the interface entirely. Targeted at college-age youth and young adults who have aged out of the primary high school experience but still benefit from the platform.


Minimal PII, always

Signup requires only an email address. No upfront profiling — no "what are you dealing with?" questionnaire. SSO options (Google, Facebook) reduce friction. The app personalizes via usage signals: content browsed, mood patterns over time, journal keywords. Users are never categorized by a question they answered at signup.

Seven decisions that define how YouthWell feels.

  • 1

    Youth is the hero of the story

    Design language, copy tone, and content selection treat the young person as capable, not fragile. The app is a companion, not a clinician. It celebrates progress without dramatizing struggle.

  • 2

    Check-in is never a gate

    Every screen is reachable without completing a mood check-in. The check-in prompt is ambient — a gentle pulsing indicator in the corner that can be ignored, snoozed, or tapped at any time. "Before you go" prompts catch users on exit. Passive signals (content browsed, time of day) provide wellness data even when users skip explicit check-ins entirely.

  • 3

    Content-first home screen

    The home screen surfaces content immediately — not a check-in wall or an empty dashboard. A young person opening the app at 11pm with no intention of engaging with wellness tools should still find something worth their time.

  • 4

    Gamification that celebrates honestly

    XP, streaks, badges, and milestones reward genuine engagement. Streak comparisons use positive framing: "You've checked in longer than the longest baseball game!" Milestones: 7-day, 30-day, 100-day, 365-day. The system never punishes a broken streak. It also guards against gaming — verified check-ins (QR at a therapist office, location-based) earn more XP than manual taps.

  • 5

    Personalization happens silently, never by interrogation

    Content tiers (Tier 1 Everyday Wellness through Tier 4 Crisis) are inferred from mood patterns, content browsed, journal keywords, and time of year. Users never self-select a category. 70% of content is universal; 30% surfaces based on these signals. AI powers inference, but never interacts with users directly — no chatbot, by firm client decision.

  • 6

    Privacy is architecture, not a policy

    Minimum PII, COPPA compliance from day one, configurable sharing toggles per data type, keyword scanning that surfaces resources without notifying anyone by default, and a clear distinction between what youth share with parents versus what they share with a chosen trusted adult. Privacy decisions are baked into the data model, not bolted on later.

  • 7

    App data is not the recovery

    Parents and educators are actively taught that check-in data is one signal among many — it can be gamed, and a positive dashboard does not mean a young person is thriving. YouthWell's parent content explicitly addresses this: "The check-in isn't the recovery." Honest use is rewarded; the system is designed to make gaming unrewarding over time.

Phase 1 in. Phase 2+ later. Nothing left ambiguous.

The features below are organized by category. Each shows its phase and which user groups it serves. Phase 1 ships at launch, Phase 2+ is planned post-launch. This matrix is the input to the Level of Effort estimate and budget.

Phase 1
Core launch · ~12-18 months
Phase 2+
Post-launch iteration
Deferred
Explicitly out of scope
Feature 11-13 13-17 18+ Parent Educator
Check-In and Mood
Daily Mood Check-In Phase 1
Emoji / face selector (confirmed client preference). Ambient pulsing dot, never a gate. Exit prompt catches users who skip. Optional intensity slider and brief note.
view
(opt-in)
Expanded Check-In Ecosystem Phase 2+
Appointment attendance, support group, school day, wellness activities (gym, yoga, walks), creative activities, social connections, self-care. Badges: Mood Warrior, Showing Up, Active Body, Creative Soul, Connected.
view
(opt-in)
QR Code and Location Check-Ins Phase 2+
QR codes at partner locations (therapist offices, schools, community centers) for verified check-ins that earn bonus XP. Geofencing for supported venues. Phase 3: wearable / fitness tracker sync.
Journal and Reflection
Guided Journaling Phase 1
Prompted and free-form entries. Daily prompt tied to most recent mood. Keyword safety net scans in real time and surfaces crisis resources for Tier 4 language without interrupting the journal experience.
view
(opt-in)
Habit Tracking Phase 1
Sleep tracker, daily schedule planner, study habit tools. Explicitly requested by youth in focus groups. Correlates with mood data to surface patterns over time.
Coping Tools and Content
Coping Strategy Library Phase 1
Feeling identification, coping strategy matching, breathing exercises, grounding techniques. Content sourced from partner organizations. Personalized to mood history and content engagement signals.
Content Discovery Feed Phase 1
Music, meditations, articles, and short videos from vetted partner libraries. Content-first home screen -- available immediately, no check-in required. Thought of the Day / daily prompt optionally tied to latest mood signal.
Same Topic, Three Perspectives Phase 2+
Shows a single mental health topic (e.g., anxiety, grief) from the youth, parent, and educator angle simultaneously. Supports the shared-language goal across platforms.
Virtual Growth Companion Phase 2+
A virtual plant or animal that grows visually as the user engages. Distinct from badges and streaks -- a living metaphor for personal growth. Explicitly requested in youth focus groups. Phase 1 inclusion TBD pending scope discussion.
Gamification and Engagement
XP and Levels Phase 1
Experience points earned for check-ins, content engagement, journal entries, and coping exercises. Levels unlock at defined XP thresholds. Inspired by sobriety tracker design patterns adapted for general wellness.
Streaks and Milestones Phase 1
Consecutive check-in streaks with positive-framing celebrations at 7, 30, 100, and 365 days. Cultural references, never clinical benchmarks. Streak never punishes absence -- it restarts with encouragement.
Badges and Rewards Phase 1
Category badges: Mood Warrior, Showing Up, Active Body, Creative Soul, Connected, and more. Verified check-ins earn elevated XP. Unlock rewards TBD -- requires client decision on incentive structure.
Safety and Crisis Response
Keyword Safety Net Phase 1
Real-time scanning of journal and input fields for Tier 4 language (suicidal ideation, self-harm, abuse, substance crisis). Surfaces crisis resources without interrupting the experience. Distinguishes LGBTQ+ identity exploration from distress signals.
Crisis Resources Integration Phase 1
988 Lifeline, Crisis Text Line, and The Trevor Project (LGBTQ+ youth) integrated via API -- always available, always surfaced first on Tier 4 detection. SAMHSA Helpline deep-linked. Resources display in-app, not as bare external links.
Parent / Trusted Adult Notification Phase 1
Whether and how to notify a parent or trusted adult when the safety net fires (especially 13-17 tier) is an open client decision. Infrastructure built to support both notification models. See Open Questions.
alert
sent
TBD receives
alert
receives
alert
Resources and Community
Geo-Located NH Resource Directory Phase 1
Therapists, support groups, PFLAG chapters, LGBTQ+-affirming providers, community programs, and crisis centers -- all manually verified. Filtered by location, challenge type, age range, and insurance. No third-party ads or sponsored listings.
Trusted Person Connection Phase 1
Youth identify and connect with a specific trusted adult within the app. The trusted adult receives a limited, youth-consented view. Related: "My People and My Toolkit" -- a self-curated list of trusted contacts and preferred coping strategies.
limited receives
invite
receives
invite
Peer Support / Community Boards Deferred
Peer messaging, buddy systems, and moderated boards were requested by youth and educators. Deferred due to moderation complexity and safeguarding risk. The proposal acknowledges this tension and explains the decision.
Platform and Infrastructure
PWA Infrastructure Phase 1
Single codebase for iOS, Android, and desktop via browser (desktop access explicitly requested by parents in focus groups). Home screen install, offline support for core features. iOS push notifications require v16.4+ and install.
Push Notifications Phase 1
Personalized to mood history and content engagement -- not generic reminders. Content tuned to the user's last known state. If a user checked in distressed yesterday, today's notification is gentle, not a streak prompt. HIGH PRIORITY per client.
Customizable Themes Phase 1
User-selectable color themes and UI skins. Confirmed high-interest in client workshop. Theme personalization increases engagement and ownership. Phase 1 ships with 3-5 preset themes.
Analytics and Measurement Phase 1
Usage metrics, mood trend analysis, and periodic survey integration. Designed for grant-ready reporting from day one. "Graduation metric" tracking -- users who improve and reduce app usage are a success, not churn. Aggregated, anonymized population-level data for funders.
AI Personalization Layer Phase 1
Powers content tier inference from mood patterns, browsing behavior, journal signals, and time of year. No chatbot interaction. AI operates as an invisible recommendation engine only. User-facing framing: "personalized to you," not "powered by AI." See Open Questions on parent perception.
Educator Platform
Classroom Lessons and Conversation Guides Phase 1
Trauma-informed, LGBTQ+-inclusive lesson plans and discussion guides from GLSEN, Kids Mental Health Foundation, and other vetted partners. Searchable by topic, grade level, and time available.
Quick Reference Tools Phase 1
Fast-access guides for the school day: de-escalation steps, warning signs, mandatory reporting reminders, and how-to-start-a-conversation prompts. Designed for use in under 60 seconds.
Community Event Listings Phase 1
NH-specific mental health events, workshops, and community programs. Curated by YouthWell staff. Educators can share directly with students or parents.

A working app, not a wireframe.

The prototype is a fully functional Next.js PWA with real state management, mood tracking, gamification, and live crisis detection logic. It covers all three platforms: Youth, Parent, and Educator.

🏠
Youth Home
Mood picker, daily thought, XP bar. Content-first — no check-in required.
😌
Mood Check-In
Multi-step: mood, sleep, energy, context chips, optional journal note.
📓
Journal
Free-form and prompted. Keyword safety net active in real time.
🌬️
Breathing Tool
Guided 4-7-8 exercise. Animated, timed, distraction-free.
🧭
Resource Explorer
Geo-located NH provider directory. Manually verified, no sponsored listings.
🏆
Achievements
XP progress, streaks, badges. Never punitive for missing a day.
🔑
Onboarding
Age gate routes to correct tier. No PII collected upfront.
👨‍👩‍👧
Parent Platform
Guidance and resources. Connected view only with youth opt-in.
🏫
Educator Platform
Classroom lessons, quick reference tools, event listings.

Vetted sources, not a content factory.

YouthWell does not create original content. Every piece of content in the app — articles, exercises, audio, videos, resource listings — comes from a vetted partner organization. The table below shows the Phase 1 partner targets, their integration type, and current status.

Partner Integration Status / Notes
988 Lifeline API Integration Free / embeddable. Crisis safety net anchor.
Crisis Text Line API Integration Free / embeddable. Text-based crisis support.
The Trevor Project API Integration LGBTQ+ youth crisis support. Documented API, active partnership program. NH-specific data available. Must add to safety net alongside 988.
School Pulse Content Feed CONFIRMED partner. Excited, open to technical discussions. School-specific content and check-in data.
NAMI NH Deep Link + Content Feed Open to partnership — confirmed on May 7 call. Has LGBTQIA+ resources page. Follow-up in progress.
Operation Parent Deep Link Confirmed open on May 7 call. Parent platform content.
Kids Mental Health Foundation Content Feed Meeting scheduled (week of April 21). Free school lesson plans. Educator platform content.
JED Foundation Deep Link + Content Feed High priority. Just launched Institute for Youth Mental Health. Contact: Chrysten Foley. Not yet reached.
SAMHSA Deep Link Free. Helpline deep link. Substance use and mental health.
GLSEN Content Feed Free LGBTQ+-inclusive educator lesson plans and anti-bullying curriculum. Direct feed for Educator platform. Not yet contacted.
PFLAG NH Deep Link Family support for LGBTQ+ youth. NH chapters exist. Parent platform resource.
Partnership for Drug-Free NH Deep Link + Content Feed Named in research artifacts. Contact: Christina Curell at JSI. Not yet in partner documentation.

One partner still unconfirmed

Trisha mentioned a seven-year content partner relationship on the May 7 call. The identity of this partner is still unresolved. This relationship may carry significant content or integration implications for Phase 1 scope. Client confirmation needed before final scoping.

Six decisions that need client input before final scope is locked.

These are not unknowns we have overlooked — they are decisions that belong to YouthWell, not Orases. They have been surfaced here because they affect Phase 1 scope, cost, and design direction. Each can be resolved in a single conversation.

AI Framing

How should AI personalization be communicated to users and parents?

Multiple parent and educator respondents said "No use of AI" explicitly. The architecture uses AI for personalization and keyword detection — not a chatbot. The question is how to frame this accurately without triggering the concern. "Personalized to you" vs. "powered by AI" — or something else entirely. This needs a communication decision before the Architecture page is finalized.

Safety Net

When the keyword safety net fires for a 13-17 year old, does a parent get notified?

This is one of the highest-stakes design decisions in the app. Notify the parent and you protect safety but potentially destroy trust — a youth who fears parental notification will not journal honestly. Don't notify and you accept a real risk. The answer may vary by severity tier. Requires explicit client and clinical input.

Virtual Pet

Does the virtual growth companion ship in Phase 1 or Phase 2?

Youth focus groups specifically asked for "a virtual plant or animal that grows with use." This is distinct from badges and streaks — it's a living growth metaphor. Including it in Phase 1 adds design complexity and scope. Excluding it defers a high-engagement feature that may be more powerful than any badge system.

GYAC Role

What is the Governor's Youth Advisory Council's actual role?

CLAUDE.md listed them as "awaiting feedback." Artifacts suggest they want to be active creators — involved in content creation and platform direction, not just consulted. This affects timeline, content process, and who has sign-off authority on youth-facing copy. Needs to be formalized before development begins.

Content Partner

Who is the seven-year content partner Trisha mentioned?

This relationship was referenced on the May 7 call but never named. If this partner has an existing content library or API, it may be the most important Phase 1 content integration. The answer changes the partner table and possibly the integration architecture.

Peer Support

How does the proposal frame the peer support decision for users who want it?

Youth and educators asked for peer support and buddy systems. The decision to defer is well-reasoned — moderation complexity, safeguarding risk — but it needs to be acknowledged honestly in the product rather than silently absent. Users who want it should understand why it isn't there and what the path is for future versions.

Next steps

Let's talk through the details.

This document is a working draft. Reach out to Tom Geiger or Tom Witt with questions, feedback, or to walk through anything here together.

A note from the team
"The young people who need this most are the ones least likely to ask for help. The design challenge is not building an app — it's building one that earns their trust first."
— YouthWell workshop, April 17, 2026